Lying about reading

A Museums, Libraries and Archives Council press release, which naughtily fails to give a reference to the survey they discuss, reports that, "a third of British adults have lied about reading a book to appear more intelligent".
They give a list of the top ten books people lie about reading, as follows:
1. The Lord of the Rings – J.R.R Tolkien
2. War and Peace – Leo Tolstoy
3. Wuthering Heights – Emily Bronte
4. Men are from Mars, Women are from Venus – John Gray
5. 1984 – George Orwell
6. Harry Potter and the Philosophers Stone – J.K Rowling
7. Great Expectations – Charles Dickens
8. Jane Eyre – Charlotte Bronte
9. The Da Vinci Code – Dan Brown
10. Diary of Anne Frank – Anne Frank
This is ambiguous: did the survey find that people falsely claimed to have read these books, or falsely denied having read them? For myself, if I had read numbers 4, 6 or 9. I would keep very quiet about it; and I have read the first in the list, but in my defence I was quite young at the time. As for the assertion that, "one in ten men said they would fib about reading a certain book to impress the opposite sex", wide reading never did me any good. Having read Ulysses at the age of fourteen made most girls of my acquaintance look on me as a freak.