On mobile telephony

I sometimes buy Adnam's splendid wines, and since I know no one called Aaronovitch and I'm not a member of the AA, their telephone number occupies first position in my mobile's contacts list.
This is unfortunate for them, as I find that the mobile, imperfectly locked while in my pocket, has tried to send them a number of text messages; a concerned young woman from Adnams rang me back, I suppose imagining that I was trying to order wine.