I've been citing a preprint version of this in several presentations I've given on blogging, but am pleased to see it has now been published in Information Technology & People:
Herring S C, Scheidt L A, Wright E. Bonus, S
Weblogs as a bridging genre
Information Technology & People 2005 18(2): 142-171
Full text here if you or your institution have a subscription; otherwise the preprint version is at: http://www.blogninja.com/it&p.final.pdf

